++Assorted Space News++
NASA Fellowships
http://education.nasa.gov/edprograms/fellowgrants/index.html
++++++++++++++
San Diego Air & Space Museum
1.4. Museum purpose
The purpose of the Museum is to:
• Function as a non-profit, educational institution. The Museum's exhibits and collections,
and its protection and restoration of historical aviation and space articles, shall preserve
and chronicle humanity's conquest of air and space.
• Develop exhibits and acquire collections and library and archival materials which will
support the above objectives to better serve the cultural, educational, and research
community.
• Maintain a physical plan and a professional staff of such size and composition necessary
to operate the Museum efficiently and effectively.
http://www.aerospacemuseum.org/library/pdf/sdasmcollection.pdf
+++++++++++++++++++
spacesettlement.org/
Alan Wasser is a former broadcast journalist at ABC News and CBS News, who then owned and operated a successful international business, which he sold. He was the Chairman of the Executive Committee (CEO) of the National Space Society and is now a member of its Board of Directors. He was a member of the Board of Directors of ProSpace, and is an Advocate of the Space Frontier Foundation.
He was the first to propose that the first human settlement on the Moon might use a permanently sun-lit mountain top at the moon's south pole, the existence of which was only later confirmed by the Clementine mission. Much of Ben Bova's novel Moonrise takes place on that lunar mountain, which Bova named "Mt. Wasser".
He is the originator of the idea of using land claim recognition to make privately funded space settlements potentially profitable, and therefore possible in our lifetime. He is the author of numerous articles on the subject of space property rights, most recently in The Explorers Journal, the official magazine of the Explorers Club, Space News, Ad Astra, Space Governance, Space Times and Space Front among others. Space Governance published a rough draft of the proposed legislation.
http://www.spacesettlement.org/
++++++++++++
Space Studies Institute
Opening the energy and material resources of space for human benefit
http://www.ssi.org/
+++++++++
Space Island Group: Solar Power Satellites & Links
http://www.spaceislandgroup.com/solarsat.html
http://www.spaceislandgroup.com/home.html
++++++++++
For all involved at the beginning, and for all who have followed, the Arthur C. Clarke Foundation represents an endless opportunity to enhance Sir Arthur Clarke’s legacy, and to share that opportunity with like-minded institutions. With that principal in mind, the Foundation has formed alliances with respected groups in many nations. Among them are,
* The Arthur C. Clarke Institute for Modern Technologies, affiliated with the University of Moratua, Colombo, Sri Lanka. Established by an Act of Parliament in 1984 to accelerate the process of introduction and development of Communications, Computers, Energy, Space Technologies and Robotics in the nation. Many of the Foundation’s Arthur C. Clarke Lectures were delivered at the Institute in Moratua. http://www.accimt.ac.lk/about.html
* The Arthur C. Clarke Foundation of Great Britain, was formed to promote the work and life of Sir Arthur in the country of his birth and childhood. Located at Dene’s Court, Bishops Lydeard, Taunton, it is also the home of the “Clarkives” – the family’s large collection of Clarke manuscripts, books and media. In 2004, this U.K. foundation dissolved to become part of the Arthur C. Clarke Foundation represented by this website.
* University of Surrey Space Technology Centre, Guildford, Surrey, U.K., a leading resource for design, manufacture and training in small satellites for a variety of communications and earth sensing objectives.
* Rocket Publishing Company, Taunton, Somerset, U.K., organized to administer publications of Arthur C. Clarke, also a supporter of the Arthur C. Clarke Award for Science Fiction. At first supervised by Sir Arthur’s brother, Fred Clarke, it is now directed by Sir Arthur’s niece, Angela (“Angie”) Edwards.
* Japan International Cooperation Agency (“JICA”), established in 1974, now transformed to the National Institute for Information and Communication Technology under the nation’s new framework for “Independent Administrative Institutions.”
* And, Communications Research Centre of Canada Communications Research Lab of Japan Japan-US Telecommunications Research Institute International Communications Center, San Diego State University Japan U.S. Science, Technology and Space Applications Program
http://www.clarkefoundation.org/
his niece Angie Edwards, is a director.
+++++++++
SpaceRef Interactive Inc. ( http://www.spaceref.com ) is an international Internet content and database firm incorporated in the United States, specializing in scientific and technical websites with offices in Reston, Virginia USA, and Victoria, British Columbia, Canada. Among SpaceRef's products are SpaceRef.com, SpaceRef.ca, MarsToday.com, and Astrobiology.com which provide a daily collection of news stories, press releases and status reports housed in the world's largest online searchable database of space news items; a directory of space-related websites; and a series of dedicated search engines for both broad and specialized areas of space research and exploration. SpaceRef also believes in giving something back to the audience and community that utilize its resources and has made a practice since its founding in 1999 of providing monetary, hardware, and personnel support to research efforts such as the Haughton-Mars Project.
+++++++++++
Haughton-Mars Project
http://www.marsonearth.org/
+++++++++++
Arthur C. Clarke Tribute Site
http://www.geocities.com/jcsherwood/ACClinks2.htm
++++++++++++
NASA podcasts
http://www.nasa.gov/multimedia/podcasting/index.html
+++++++++++++
Embry-Riddle Aeronautical University
Aviation / Aerospace > Aerospace links
http://fusion.erau.edu/er/library/websites/rw/display.cfm?cat=30
++++++++++
Using Second Life to Teach Chem
http://drexel-coas-talks-mp3-podcast.blogspot.com/
+++++++++
MIT Open Courseware
Aeronautics and Astronautics > The Aerospace Industry
http://ocw.mit.edu/OcwWeb/Aeronautics-and-Astronautics/16-812Spring2004/Syllabus/
+++++++++++
Headquartered in New York, Loral Space & Communications (NASDAQ: LORL) is a satellite communications company with activities in two primary areas: satellite manufacturing and satellite services.
Loral's manufacturing business, Space Systems/Loral (SS/L), is one of the world's largest designers and manufacturers of satellites and satellite systems for commercial and government users.
Space Systems/Loral • 3825 Fabian Way, Palo Alto, CA 94303 U.S.A. • 650.852.4000 • 800.332.6490
http://www.loral.com/company/
+++++++++++++++++++
Orbital's space launch vehicles
Combined, our space launch vehicles have launched over 115 satellites into orbit in the last 15 years
http://www.orbital.com/SpaceLaunch/
+++++++++++++
Integral to OAI’s core mission to build Ohio’s aerospace economy is the ability to secure a fair share of available funding to support research and technology development in our state.
http://www.oai.org/research/procurement/index.html
+++++++++++++++
the Coalition for Security and Competitiveness formed in
late 2006. It came to include no less than 18 organizations representing a
broad cross-section of high-technology manufacturing. Members ranged
4
from the American Electronics Association to the Industrial Fasteners
Institute to the Information Technology Industry Council to the Satellite
Industries Association.
As many of you know, the administration adopted most of the
coalition’s recommendations, releasing presidential directives on the matter
on Jan. 22.
http://www.aia-aerospace.org/aianews/speeches/2008/speech_csis_051508.pdf
Aerospace Industries Association
identified 10 proposals relating to each major sector of the aerospace industry -- national security, civil aviation and space -- that the association is urging each candidate in the 2008 election to endorse, and, ultimately, implement.
http://www.aia-aerospace.org/
+++++++++++===
Aerospace States Association studies
http://aerostates.org/studies
presentations:
http://aerostates.org/presentations
List of participants:
http://ltgov.vermont.gov/press_releases/dubie_will_chair_aerospace_states_association_for_second_term_11_other_lt_governors_elected_to_key_posts
+++++++++++
THE WASHINGTON AEROSPACE INDUSTRY
http://afa-wa.com/Aerospace_Industry.pdf
+++++++++
Legislative Priorities for Colorado’s Aerospace Industry
The Colorado Space Coalition is a partnership between the State of Colorado, the Denver Metro Chamber of Commerce/Metro Denver Economic Development Corporation, several economic-development agencies, the Colorado Space Business Roundtable, members of the private sector, higher education institutions and other stakeholders.
http://www.spacecolorado.org/files/colorado-space/legislative-advocacy/LegislativePriorities.pdf
+++++++++++++====
Space Leaders Urge Next U.S. President and Congress to Make Space Policy a Priority
By Stew
Magnuson
And Jeremy Singer
Spacenews.com Staff Writers
posted: 01:17 pm ET
13 December 2000
WASHINGTON – A number of American government and industry officials are seeking basic changes in the way Congress, the Pentagon and the White House oversee U.S. space activity. And they want these changes to be a high priority when the new American president and Congress take office in January.
http://www.space.com/businesstechnology/business/aerospace_urges_changes_001213.html
+++++++++++++++++++
Space Professional Oversight Board
http://www.acq.osd.mil/nsso/SpaceCadre/spob/SPOB%20Charter%20Final%20.pdf
+++++++++++++
UNCLASSIFIED
U.S. National Space Policy
http://www.au.af.mil/au/awc/awcgate/whitehouse/ostp_space_policy06.pdf
Space‐Based Solar Power
As an Opportunity for Strategic Security
internet collaboration included Feng Hsu of ATWG and Hubert P. Davis
Vice President, Engineering & Development
Starcraft Boosters, Inc.
http://www.acq.osd.mil/nsso/solar/SBSPInterimAssesment0.1.pdf
+++++++++++++++++++++
Plan for Operationally Responsive Space: Chain-of-Command / Organizational Structure
The organizational structure, shown in Figure 4, will enable the type of innovative operational
and acquisition strategies required to rapidly respond to warfighter needs and will include the
following:
Executive Committee: The ORS Executive Committee (EXCOM) will provide senior-level
recommendations for the ORS Director concerning personnel and resources from across the
National Security Space agencies, while providing strategic guidance and the senior level
commitment required for success. The Commander USSTRATCOM and the DoD EA for
Space will convene the ORS Executive Committee (ORS EXCOM) consisting of the following
core members: USSTRATCOM, DoD EA for Space, DNI, ASD(NII), USD(I), USD(P), AT&L,
PA&E, AF Space Command, DDR&E, Joint Staff, each Service, and key stakeholder agencies
(including NGA, NSA, DIA, DISA, NRO, DARPA, NASA, …(see Appendix A, Figure A-1)).
Others will be invited as required by the agenda. The ORS EXCOM will be a key means for
stakeholder involvement and guidance. The EXCOM will establish ORS priorities for DoD
efforts in collaboration with other agencies. The EXCOM’s charter will define the appropriate
roles and responsibilities to provide oversight of the ORS authorities and practices. The ORS
organizational structure and chain of command does not override existing policy, strategy,
programs, oversight and guidance responsibilities of any OSD office or agency (for example,
USD(I) has oversight responsibility of space-borne ISR initiatives).
DoD Executive Agent for Space: The DoD EA for Space will provide direct oversight of the
ORS Office and serve as the Service Acquisition Executive for the Office’s efforts. The DoD
EA for Space will also convene the ORS EXCOM in coordination with CDRUSSTRATCOM.
Commander USSTRATCOM: The CDRUSSTRATCOM will provide operational oversight for
all ORS activities consistent with the UCP and other applicable authorities. This includes
collecting, prioritizing and managing identified warfighter needs and operating ORS systems to
meet those needs. CDRUSSTRATCOM will coordinate with the DoD EA for Space in
establishing the agenda and convening the ORS EXCOM.
ORS Core Office: The ORS Office will be a joint organization with 10-20 government (military
and civilian) positions (provided by the various Services and Agencies) and will execute the
functions described in the previous section. To obtain the depth and breadth of expertise in
both space systems and joint warfighting, with reach-back to the entire NSS community, the
positions will be staffed with trained personnel from all services, agencies, and the Intelligence
Community and the Reserve Components. Joint Duty Assignments (JDA) status will be
requested for Army, Navy, Air Force and Marine Corps billets in the ORS Office. Small
integrated teams of experienced and diverse backgrounds consisting of warfighters, operators,
scientists, engineers, and acquisition specialists are needed for ORS. To enable a quick stand
up and to maximize synergy with on-going Air Force efforts in small satellites, launches, and
ranges, the ORS Office will be located at Kirtland AFB, New Mexico.
http://www.acq.osd.mil/nsso/ors/Plan%20for%20Operationally%20Responsive%20Space%20-%20A%20Report%20to%20Congressional%20Defense%20Committees%20-%20April%2017%202007.pdf
++++++++++++++++++++
MR. JOSEPH D. ROUGE, SES
DIRECTOR
NATIONAL SECURITY SPACE OFFICE (NSSO)
http://www.acq.osd.mil/nsso/leadership/rouge.htm
+++++++++++++++++
SpaceX Launch site
Omelek Island is part of the Kwajalein Atoll in the Republic of the Marshall Islands:
http://en.wikipedia.org/wiki/Omelek_Island
+++++++++++++++++++==
Odyssey Moon is the first team to complete registration for the $30M Google Lunar X PRIZE competition.
Team Member Bios:
http://www.googlelunarxprize.org/lunar/teams/odyssey-moon/about
++++++++++++
Space Solar Power:
http://www.nss.org/legislative/positions/NSS-SSP-PositionPaper.pdf
++++++++++++
Master Index of National Space Society Chapters
http://chapters.nss.org/a/lists/
++++++++++++
Barriers to Space Settlement
Technological
Barriers
Political
Barriers
Economic
Barriers
Social
Barriers
http://www.nss.org/settlement/roadmap/barriers.html
++++++++++++++++
"If you are interested in a college education that will help prepare you for space colonization work, consider the following universities."
http://www.nss.org/settlement/nasa/college.html
++++++++++++++++
MP3s
# Donald M. Kerr, Ph.D, Director, National Reconnaissance Office
# Gen James E. Cartwright, USMC, Commander, United States Strategic Command
# Gen Kevin P. Chilton, USAF, Commander, Air Force Space Command
# Gen T. Michael Mosley, USAF, Chief of Staff, United States Air Force
# Mr. Kaoru Mamiya, Vice President, Japan Aerospace Exploration Agency (JAXA)
# Mr. Robert J. Stevens, Chairman, President, and Chief Executive Officer, Lockheed Martin Corporation
http://www.spacefoundation.org/resources/index.php
to enable National Security Space decision-making.
The National Security Space Office (NSSO) was established in May 2004. We were formed by combining the National Security Space Architect (NSSA), the National Security Space Integration (NSSI) office, and the Transformational Communications Office (TCO). The NSSO facilitates the integration and coordination of defense, intelligence, civil, and commercial space activities. We are the only office specifically focused on cross-space enterprise issues and we provide direct support to the Air Force, National Reconnaissance Office, other Services and Agencies, Joint Staff, Office of the Secretary of Defense, Office of the Director of National Intelligence, White House, and Congress, as well as other national security space stakeholders.
http://www.acq.osd.mil/nsso/
++++++++++++++++
On May 21, the Space Foundation and the National Defense Industrial Association hosted the second Congressional Space Power Caucus Breakfast of 2008 in Washington, D.C. The breakfast featured a panel discussion about a national security space strategy. The panel was moderated by Dr. Michael O’Hanlon, senior fellow, foreign policy, The Brookings Institute. Panelists were Ms. Davi D’Agostino, director, defense capabilities and management, Government Accountability Office, Mr. Joseph Rouge, director, National Security Space Office, and Mr. David Svetz, associate deputy director of national intelligence, technical collection, Office of the Director of National Intelligence.
The Congressional Space Power Caucus is a bi-partisan, bi-cameral caucus, which works to promote a greater awareness and understanding about national security space issues. Participants in the breakfast included members of Congress from both sides of the aisle and both houses of Congress, senior national security space military and civilian leaders, key congressional staff, and senior industry representatives.
Pictured: D'Agostino and Svetz
Contact:
Kendra Horn
Director, Communications
kendra@spacefoundation.org
p: 719.576.8000
f: 719.576.8801
http://www.spacefoundation.org/news/story.php?id=513
2008-06-30
2008-06-21
Website Development Strategy Before Marketing
by DanShaw.com
Before you market your products and services through your website in any really substantive way there are a number of preliminary steps that when followed will help assure you of a good return on your investment. This brief article gives the broadest overview of the process of website strategy development so that you can see the steps in a way that allows you to prioritize before you begin, and to continually re-evaluate.
Website development strategy is unique for every client. Some initial guidelines can be given to further initial strategy planning. Key to planning website strategy is integration of the web into the existing business plan. What part of the plan is based on internet? What part on services and/ or products? What part of your target market is local and what part is national? Your web master needs to know a good deal about what direction and how you want to grow your business.
To choose among the infinite universe of website marketing possibilities, one must do a thorough self-evaluation, and also an evaluation of potential profitability of various products or services. I have written several simple, brief articles for my websites clients, including "A Self-Evaluation Questionnaire" and "Comparing Potential Profitability" which you can read at:
http://danshaw.com/websites/
and fill in the blanks. These articles are designed to help you make better decisions about your website business. I am a New Paradigm business, so I am giving you the tools to do it yourself to any degree you choose.
Having a clear idea of the many possible items for sale and markets, then one can prioritize where to begin. A thorough evaluation of the existing website, if any, is called for before marketing. See "Website Analysis". If you do not already have a website, also read "Getting a website built for cheap". Search engines are just one obvious avenue of website marketing which must be seen in the context of a wholistic approach, as elaborated below.
Before marketing a website to the world, we need to be sure our design meets certain basic standards, including; that the html code is current and validates, the structure does not impede the search engines, the order form is secure and professional, the file names and images are handled properly, and that your site hosting bandwidth is sufficient, to name a few. We must also be confident that the content and structure move toward the sale and not away. Traffic reports should be reviewed to see the pattern of traffic, entry page, exit page, number of pages viewed, etc.
As an example, I’ve just remodeled punkfolkbanjo.com, a music website for Jack Chernos. Is the main purpose of the website to sell CD’s or gigs? Only the musician can decide. In this case, the answer is both, although currently the main thrust is to help increase the visibility and prominence of the artist. Before marketing his site, we restructured the page navigation; renamed pages, images and sound files to rank better in the search engines; improved his ordering page; added metatags; added more keywords to the content; and added a links page. His traffic reports show that his essays act as entry pages for many search results so we improved those. Since this was an existing site, it’s already indexed by Google and it will automatically get re-indexed. If it were built from scratch with the search engines in mind, that might be even better. Jack added his site to a folk music WebRing to increase cross-linking traffic.
Think that now you’re ready to begin marketing your website on the world wide web? Not yet. First you would be well advised to “pick the low hanging fruit”, and do the obvious, cheap, quick and simple ideas in “How to make more money on the web”, like having your domain name on stickers, rubber stamp, window signs, bumper stickers, products, receipts, brochures and everything that goes out your door. Since I’m a New Paradigm business, I don’t stop at websites. I’ll suggest anything I think will support your business. Jack Chernos took my advice to better market himself at his gigs, and redesigned his business card and put his domain name on his guitar case.
At least one more step is vital to successful website development strategy, and it must also be set in place before you begin marketing. That vital step is the procedure for ongoing and rapid feedback and evaluation of your strategy. The minute you implement a new marketing campaign, you have just begun. You’ve got to watch the response carefully in as close to real-time as you can, to take full advantage of the web, to test and adjust, until you find the most effective strategy for you.
For the purposes of a small business with a modest internet marketing budget, search engine submission is a matter of basic “due diligence” of about 3 - 5 hours of submitting to the handful of major search engines.
To see how it’s done, read “Submitting to Search Engines”. Beware of anyone with a piece of software who’ll charge you a bundle to submit your name to thousands of search engines; these are of course thousands that nobody has ever heard of, or worse yet, “link farms” blackballed by Google and other search engines.
Submitting to search engines is one part of an internet marketing strategy, but by no means is it the only part, or even the most important part. Other elements that are at least equally important to consider are also touched upon in the “Search Engines” article, including reciprocal links, dmoz.org, blogs, etc.
Again, the most important part of the strategy is your business plan. The tactics must develop from your mission statement and respond impromptu to the environment dynamically.
So, you’ve got a well-designed website, commerce-ready, and you’ve done all the preliminary steps outlined above, now what? Now it’s time to look at marketing campaigns. Go back to the “Comparing Potential Profitability” chart. Have you listed every possible stream of income, broken out each individual target market, and figured the potential costs and profits of each? Even if you only have one product to sell, this chart will help you choose where to begin marketing. Marketing Warfare by Ries, and Lao Tzu say, choose a narrow enough “campaign” to have “penetration” in your “field”. In search engine terms, this means “Organic Pet Vitamins” is a much more powerful choice than “Vitamins” because you‘ll have a better chance of reaching more buyers who are looking for your product specifically, since there are an overwhelming number of vitamin buyers and suppliers.
The main part of this article deals with website development for marketing, but there are other profits to be reaped from your website in the form of reduced costs. Here are a few questions worth considering: Are you printing and mailing costly newsletters or catalogs? Do you require patients or clients to fill out paperwork that could be completed online before they arrive? Could you use your website server as a way to backup and share data securely among staff and between home and office? Would a “Frequently Asked Questions” page (such as with driving map) save you time? These are just a few of the ways beyond sales and marketing that a closer integration of your business plan and your website plan can increase your profits and better support your business mission.
It bears saying that a marketing strategy must not be solely an internet marketing strategy. The internet strategy must be integrated into the overall marketing strategy. Often in-person marketing at workshops, gigs, tradeshows, etc., are the most powerful drivers of traffic to a website and the site must fully support follow-through for these purposes. The website must meet many diverse goals, including not only various target markets, but also humans v. search engines, open area and members only area, etc.
Given that the steps above are followed, then your investment in website marketing will be well spent. The evaluation and prioritization of your many, many tasks, and the ability to manage many details and parallel projects are essential parts of the developing your comprehensive website strategy. I hope this article has been helpful to that end, and that you will contact me if I can be of service to you in the future.
by DanShaw.com
Before you market your products and services through your website in any really substantive way there are a number of preliminary steps that when followed will help assure you of a good return on your investment. This brief article gives the broadest overview of the process of website strategy development so that you can see the steps in a way that allows you to prioritize before you begin, and to continually re-evaluate.
Website development strategy is unique for every client. Some initial guidelines can be given to further initial strategy planning. Key to planning website strategy is integration of the web into the existing business plan. What part of the plan is based on internet? What part on services and/ or products? What part of your target market is local and what part is national? Your web master needs to know a good deal about what direction and how you want to grow your business.
To choose among the infinite universe of website marketing possibilities, one must do a thorough self-evaluation, and also an evaluation of potential profitability of various products or services. I have written several simple, brief articles for my websites clients, including "A Self-Evaluation Questionnaire" and "Comparing Potential Profitability" which you can read at:
http://danshaw.com/websites/
and fill in the blanks. These articles are designed to help you make better decisions about your website business. I am a New Paradigm business, so I am giving you the tools to do it yourself to any degree you choose.
Having a clear idea of the many possible items for sale and markets, then one can prioritize where to begin. A thorough evaluation of the existing website, if any, is called for before marketing. See "Website Analysis". If you do not already have a website, also read "Getting a website built for cheap". Search engines are just one obvious avenue of website marketing which must be seen in the context of a wholistic approach, as elaborated below.
Before marketing a website to the world, we need to be sure our design meets certain basic standards, including; that the html code is current and validates, the structure does not impede the search engines, the order form is secure and professional, the file names and images are handled properly, and that your site hosting bandwidth is sufficient, to name a few. We must also be confident that the content and structure move toward the sale and not away. Traffic reports should be reviewed to see the pattern of traffic, entry page, exit page, number of pages viewed, etc.
As an example, I’ve just remodeled punkfolkbanjo.com, a music website for Jack Chernos. Is the main purpose of the website to sell CD’s or gigs? Only the musician can decide. In this case, the answer is both, although currently the main thrust is to help increase the visibility and prominence of the artist. Before marketing his site, we restructured the page navigation; renamed pages, images and sound files to rank better in the search engines; improved his ordering page; added metatags; added more keywords to the content; and added a links page. His traffic reports show that his essays act as entry pages for many search results so we improved those. Since this was an existing site, it’s already indexed by Google and it will automatically get re-indexed. If it were built from scratch with the search engines in mind, that might be even better. Jack added his site to a folk music WebRing to increase cross-linking traffic.
Think that now you’re ready to begin marketing your website on the world wide web? Not yet. First you would be well advised to “pick the low hanging fruit”, and do the obvious, cheap, quick and simple ideas in “How to make more money on the web”, like having your domain name on stickers, rubber stamp, window signs, bumper stickers, products, receipts, brochures and everything that goes out your door. Since I’m a New Paradigm business, I don’t stop at websites. I’ll suggest anything I think will support your business. Jack Chernos took my advice to better market himself at his gigs, and redesigned his business card and put his domain name on his guitar case.
At least one more step is vital to successful website development strategy, and it must also be set in place before you begin marketing. That vital step is the procedure for ongoing and rapid feedback and evaluation of your strategy. The minute you implement a new marketing campaign, you have just begun. You’ve got to watch the response carefully in as close to real-time as you can, to take full advantage of the web, to test and adjust, until you find the most effective strategy for you.
For the purposes of a small business with a modest internet marketing budget, search engine submission is a matter of basic “due diligence” of about 3 - 5 hours of submitting to the handful of major search engines.
To see how it’s done, read “Submitting to Search Engines”. Beware of anyone with a piece of software who’ll charge you a bundle to submit your name to thousands of search engines; these are of course thousands that nobody has ever heard of, or worse yet, “link farms” blackballed by Google and other search engines.
Submitting to search engines is one part of an internet marketing strategy, but by no means is it the only part, or even the most important part. Other elements that are at least equally important to consider are also touched upon in the “Search Engines” article, including reciprocal links, dmoz.org, blogs, etc.
Again, the most important part of the strategy is your business plan. The tactics must develop from your mission statement and respond impromptu to the environment dynamically.
So, you’ve got a well-designed website, commerce-ready, and you’ve done all the preliminary steps outlined above, now what? Now it’s time to look at marketing campaigns. Go back to the “Comparing Potential Profitability” chart. Have you listed every possible stream of income, broken out each individual target market, and figured the potential costs and profits of each? Even if you only have one product to sell, this chart will help you choose where to begin marketing. Marketing Warfare by Ries, and Lao Tzu say, choose a narrow enough “campaign” to have “penetration” in your “field”. In search engine terms, this means “Organic Pet Vitamins” is a much more powerful choice than “Vitamins” because you‘ll have a better chance of reaching more buyers who are looking for your product specifically, since there are an overwhelming number of vitamin buyers and suppliers.
The main part of this article deals with website development for marketing, but there are other profits to be reaped from your website in the form of reduced costs. Here are a few questions worth considering: Are you printing and mailing costly newsletters or catalogs? Do you require patients or clients to fill out paperwork that could be completed online before they arrive? Could you use your website server as a way to backup and share data securely among staff and between home and office? Would a “Frequently Asked Questions” page (such as with driving map) save you time? These are just a few of the ways beyond sales and marketing that a closer integration of your business plan and your website plan can increase your profits and better support your business mission.
It bears saying that a marketing strategy must not be solely an internet marketing strategy. The internet strategy must be integrated into the overall marketing strategy. Often in-person marketing at workshops, gigs, tradeshows, etc., are the most powerful drivers of traffic to a website and the site must fully support follow-through for these purposes. The website must meet many diverse goals, including not only various target markets, but also humans v. search engines, open area and members only area, etc.
Given that the steps above are followed, then your investment in website marketing will be well spent. The evaluation and prioritization of your many, many tasks, and the ability to manage many details and parallel projects are essential parts of the developing your comprehensive website strategy. I hope this article has been helpful to that end, and that you will contact me if I can be of service to you in the future.
Mapping Your Watershed: Mapping Like a Fish
Images for the map at: http://danshaw.com/bear-creek.html
Mapping Like a Fish
By Dan Shaw
If you were a salmon, what kind of map would you make? You might make a map that looks very much like the new map of the Bear Creek watershed, a tributary to the Rogue River in southern Oregon. The map would emphasize the streams, showing different fish species, and the extent of their habitat range. The "fish map" would show the sources of the water in the basin, and also where the waters leave the system, whether at the mouth of the river, or at an irrigation ditch. A salmon's map would show barriers to fish movement, such as dams and other obstacles. Although the Bear Creek Watershed Map wasn't made by a fish, in many ways it is the first of its kind.
The Bear Creek Watershed Map ("the Map") was conceived by Stuart Allan of Raven Maps fame, and Kerry Kencairn, who now sits on the City of Ashland Planning Commission. They wanted to produce a map of the local watershed, which could serve as a common starting point for discussion among citizens, government agencies, and non-profit organizations. A watershed is defined as "the area from which all surface water drains (sheds) to a common outlet". Stuart would donate his considerable skills as a cartographer, and Kerry would recruit a student intern from Southern Oregon University, Dan Shaw, the author of this article. The map would show the little towns in our area at the grand scale of one inch on the map representing one mile on the ground. People could locate their houses, and students could see their schools in relation to the nearest stream, and to the whole scheme of the stream network in their area. The final size of the map would be an enormous three feet high by four feet wide. The Map could only be produced by a coordinated effort between all the overlapping government agencies, non-profit organizations, and individual stakeholders. Donations would be needed to cover production expenses, so that the Maps could be distributed freely to schools, agencies, and environmental organizations. Our poor little mapping fish would learn that producing a thematic map such as this watershed map requires many, many crucial choices in the design.
Streams are not all alike. Some run all year, others, (called "ephemeral" or "intermittent") run only during the winter or only during wet years. The Map required us to show larger streams and smaller streams as well. So we began with colored highlighter pens, ranking streams according to their "order". Intermittent streams, first order streams, would eventually be shown as dotted lines. Where two intermittent streams joined, the stream becomes a second order stream. Where two of these join, it becomes a third order stream, on down to Bear Creek, and then to the Rogue River, where it heads to its mouth at Brookings (?) on the Pacific Coast. Our method was somewhat undermined, when, later in the project, we found more detailed data on the ephemeral streams. Our area of interest included the valley bounded by Mount Ashland and Pilot Rock to the southeast, and Lower and Upper Table Rocks to the northwest. This ring of peaks, from which all water flows down to Bear Creek, we highlighted with a thick dotted line. The adjoining basins include the Klamath and the Applegate. Even among government agencies, there is much disagreement about the designation of basins and sub-basins. The Klamath is of a greater order than the Applegate, since, like the Bear Creek, the Applegate drains into the Rogue River. The Klamath River, like the Rogue, drains into the Pacific. Two neighboring basins, the ?? and ?? are often overlooked because they are smaller than the other Rogue tributaries. Thus we chose to include them prominently.
A cardinal rule of mapmaking is to always start by clipping a much wider area than you think you're going to need. A good ways along we decided that we actually needed to show a greater portion of the Klamath basin, since some of the Bear Creek supply is stored in reservoirs across the ridge and then piped into our basin. Our final map size increased again when we added room for our legend, and for a stripe of our sponsor's logos along the right side of the Map.
We obtained the most recent species data we could from the Oregon Department of Fish and Wildlife (ODFW), and as with each new layer of data, we returned to our sources for fact checking. Different species of fish use different parts of the stream systems, just as different birds prefer different places in the trees. We would show two types of fish, resident fish (trout), and anadromous fish, those that migrate to the ocean and return to spawn. Of the latter, there are several different species of salmon. Eventually, we depicted four species of fish, each in a different color. No sooner had our map been published, than a student discovered a salmon in the creek behind his school, and ODFW came out to verify. Our map was instantly outdated, as it was confirmed that the salmon have an extra four or so stream miles of habitat, despite a number of obstacles.
ODFW also provided us with data on fish barriers, such as dams and other obstacles. Obstacles were of several types, some impassable to fish and some passable. On one stream, ODFW had a thorough survey which had been done by a volunteer, unfortunately, we could not use this more complete data because it skewed the appearance of the rest of the Map.
Before the settlement of the Rogue Valley, Bear Creek dried up in the summer. Now that water is retained during the winter and released in summer, Bear Creek runs year round. In effect, the water flow regime has been turned upside-down. Unfortunately, it was not possible for us to depict this issue fully on our Map. At best we could only show the irrigation system in the valley, and how it interacts with the streams; removing water in some places, replacing water in some places, and at some points, crossing streams without intermingling. Our local Irrigation Districts had just hired a mapping specialist, and so the data we needed only became available during our production process.
In our area, as elsewhere, urban growth encroaches on farm land. Our little valley is filled with pear orchards. These consume a significant portion of our water. We depicted them with a subtle pattern of green dots. Medford is the major city, but our area also includes the smaller towns of Ashland, Phoenix, Talent, Central Point, and Eagle Point. We showed both their current extent and the Urban Growth Boundaries. Cities and farms unfortunately contribute pollutants to our streams, in the form of agricultural chemical runoff, livestock waste, and the water from sewage treatment plants, to name a few. In some cases, water returning to the stream is too warm to support healthy fish. The Department of Environmental Quality (DEQ) provided us with the data for holders of Discharge Permits. The DEQ only permits controlled discharges, and so these permittees should not be considered polluters. Our little area has two federal toxic SuperFund sites, one a defunct transformer manufacturer, and the other a defunct railyard. However, we chose not to include these.
We began building the Map with a digital elevation model of the area, which would be printed in a false-color scheme called "hypsometric tints", with higher elevations appearing white, and lower appearing green. As we brought in data from other sources, the data often had to be reprojected, from one of the many different projects to our projection, which is "NAD73" (??). Another cartographer's maxim goes, "There is no such thing as the perfect data." We wanted to show every possible stream name in our area, but we discovered that we didn't have consensus! Some streams had two names, elsewhere there were two streams with the same name. Stream name type had to be reset to match our finished size, and according to stream order. We showed not only stream names within our watershed, but had to name some of the major streams "outside" our area of interest as well.
The enormity of the project began to dawn on our student intern, and Paul Kay stepped up to the plate to help manage the project, production, fund-raising, and distribution. The Bear Creek Watershed Education Partners provided some seed money, and other funds came from (??). We are grateful to all the people who contributed their time and money to see this project through.
At the eleventh hour, better digital elevation model data became available. We had been using data with a 30-meter resolution, and now threw that out to use the more precise 10-meter data (??). This was a mixed blessing, since it required that many of the stream segments needed to be slightly adjusted to fit.
Map-making is a curious art, because one must continually adjust all the elements until they all balance just right. Every detail involved myriad design decisions. What weight of type? What kind of symbol? What color? How many kinds? When you see a map a print, it is easy to accept it on face value, as representing "the truth", but making a map proves that every element represents some sort of editorial decision.
Finally, the map film went to the printer. When it came back, volunteers spent several days rolling the maps, putting them into their plastic sleeves, and delivering them free to the local schools, just in time for National Geography Week. Maps are also available for sale the general public at a few locations, with the entire sale price being donated to the Bear Creek Watershed Education Partners. School children throughout the valley, residents, and policy makers point to the same map, spotting where they live, and telling stories about the places they love around their homes. The measure of a well-made map is that people looking at it respond, "It's beautiful". That may be one of the most important impacts of the Map. People see the beauty of their home-land. The Bear Creek Watershed Map is doing its magic, helping people to conceive of their place in a more integrated, systemic way, and to feel more connected to their place. The watershed map is special because of its emphasis on natural boundaries that connect ecosystems, instead of the artificial, man-made boundaries that divide political jurisdictions. When people can envision their region ("bioregion") as an integrated whole system, they feel empowered to take responsibility, and to affect positive changes. On this subject, I recommend the book, Boundaries of Home, Mapping for Local Empowerment, edited by Doug Aberly. Stuart Allan, the Bear Creek Watershed Map cartographer, contributed one of the chapters.
The world needs more maps like the Bear Creek Watershed Map. If we all looked at the world from a fish-eye point of view, we would exercise more care and stewardship for our water, the resource on which we all depend, and which connects us all, human and animal alike.
About the Author:
Dan Shaw graduated from Southern Oregon University in June 2001 with a Bachelor of Science degree in Geography. He has published two unusual maps, showing the geometric relationships between sacred places. Dan is currently looking for employment mapping plants, animals, or archaeologic sites. His websites: DanShaw.com & VortexMaps.com.
Images for the map at: http://danshaw.com/bear-creek.html
Mapping Like a Fish
By Dan Shaw
If you were a salmon, what kind of map would you make? You might make a map that looks very much like the new map of the Bear Creek watershed, a tributary to the Rogue River in southern Oregon. The map would emphasize the streams, showing different fish species, and the extent of their habitat range. The "fish map" would show the sources of the water in the basin, and also where the waters leave the system, whether at the mouth of the river, or at an irrigation ditch. A salmon's map would show barriers to fish movement, such as dams and other obstacles. Although the Bear Creek Watershed Map wasn't made by a fish, in many ways it is the first of its kind.
The Bear Creek Watershed Map ("the Map") was conceived by Stuart Allan of Raven Maps fame, and Kerry Kencairn, who now sits on the City of Ashland Planning Commission. They wanted to produce a map of the local watershed, which could serve as a common starting point for discussion among citizens, government agencies, and non-profit organizations. A watershed is defined as "the area from which all surface water drains (sheds) to a common outlet". Stuart would donate his considerable skills as a cartographer, and Kerry would recruit a student intern from Southern Oregon University, Dan Shaw, the author of this article. The map would show the little towns in our area at the grand scale of one inch on the map representing one mile on the ground. People could locate their houses, and students could see their schools in relation to the nearest stream, and to the whole scheme of the stream network in their area. The final size of the map would be an enormous three feet high by four feet wide. The Map could only be produced by a coordinated effort between all the overlapping government agencies, non-profit organizations, and individual stakeholders. Donations would be needed to cover production expenses, so that the Maps could be distributed freely to schools, agencies, and environmental organizations. Our poor little mapping fish would learn that producing a thematic map such as this watershed map requires many, many crucial choices in the design.
Streams are not all alike. Some run all year, others, (called "ephemeral" or "intermittent") run only during the winter or only during wet years. The Map required us to show larger streams and smaller streams as well. So we began with colored highlighter pens, ranking streams according to their "order". Intermittent streams, first order streams, would eventually be shown as dotted lines. Where two intermittent streams joined, the stream becomes a second order stream. Where two of these join, it becomes a third order stream, on down to Bear Creek, and then to the Rogue River, where it heads to its mouth at Brookings (?) on the Pacific Coast. Our method was somewhat undermined, when, later in the project, we found more detailed data on the ephemeral streams. Our area of interest included the valley bounded by Mount Ashland and Pilot Rock to the southeast, and Lower and Upper Table Rocks to the northwest. This ring of peaks, from which all water flows down to Bear Creek, we highlighted with a thick dotted line. The adjoining basins include the Klamath and the Applegate. Even among government agencies, there is much disagreement about the designation of basins and sub-basins. The Klamath is of a greater order than the Applegate, since, like the Bear Creek, the Applegate drains into the Rogue River. The Klamath River, like the Rogue, drains into the Pacific. Two neighboring basins, the ?? and ?? are often overlooked because they are smaller than the other Rogue tributaries. Thus we chose to include them prominently.
A cardinal rule of mapmaking is to always start by clipping a much wider area than you think you're going to need. A good ways along we decided that we actually needed to show a greater portion of the Klamath basin, since some of the Bear Creek supply is stored in reservoirs across the ridge and then piped into our basin. Our final map size increased again when we added room for our legend, and for a stripe of our sponsor's logos along the right side of the Map.
We obtained the most recent species data we could from the Oregon Department of Fish and Wildlife (ODFW), and as with each new layer of data, we returned to our sources for fact checking. Different species of fish use different parts of the stream systems, just as different birds prefer different places in the trees. We would show two types of fish, resident fish (trout), and anadromous fish, those that migrate to the ocean and return to spawn. Of the latter, there are several different species of salmon. Eventually, we depicted four species of fish, each in a different color. No sooner had our map been published, than a student discovered a salmon in the creek behind his school, and ODFW came out to verify. Our map was instantly outdated, as it was confirmed that the salmon have an extra four or so stream miles of habitat, despite a number of obstacles.
ODFW also provided us with data on fish barriers, such as dams and other obstacles. Obstacles were of several types, some impassable to fish and some passable. On one stream, ODFW had a thorough survey which had been done by a volunteer, unfortunately, we could not use this more complete data because it skewed the appearance of the rest of the Map.
Before the settlement of the Rogue Valley, Bear Creek dried up in the summer. Now that water is retained during the winter and released in summer, Bear Creek runs year round. In effect, the water flow regime has been turned upside-down. Unfortunately, it was not possible for us to depict this issue fully on our Map. At best we could only show the irrigation system in the valley, and how it interacts with the streams; removing water in some places, replacing water in some places, and at some points, crossing streams without intermingling. Our local Irrigation Districts had just hired a mapping specialist, and so the data we needed only became available during our production process.
In our area, as elsewhere, urban growth encroaches on farm land. Our little valley is filled with pear orchards. These consume a significant portion of our water. We depicted them with a subtle pattern of green dots. Medford is the major city, but our area also includes the smaller towns of Ashland, Phoenix, Talent, Central Point, and Eagle Point. We showed both their current extent and the Urban Growth Boundaries. Cities and farms unfortunately contribute pollutants to our streams, in the form of agricultural chemical runoff, livestock waste, and the water from sewage treatment plants, to name a few. In some cases, water returning to the stream is too warm to support healthy fish. The Department of Environmental Quality (DEQ) provided us with the data for holders of Discharge Permits. The DEQ only permits controlled discharges, and so these permittees should not be considered polluters. Our little area has two federal toxic SuperFund sites, one a defunct transformer manufacturer, and the other a defunct railyard. However, we chose not to include these.
We began building the Map with a digital elevation model of the area, which would be printed in a false-color scheme called "hypsometric tints", with higher elevations appearing white, and lower appearing green. As we brought in data from other sources, the data often had to be reprojected, from one of the many different projects to our projection, which is "NAD73" (??). Another cartographer's maxim goes, "There is no such thing as the perfect data." We wanted to show every possible stream name in our area, but we discovered that we didn't have consensus! Some streams had two names, elsewhere there were two streams with the same name. Stream name type had to be reset to match our finished size, and according to stream order. We showed not only stream names within our watershed, but had to name some of the major streams "outside" our area of interest as well.
The enormity of the project began to dawn on our student intern, and Paul Kay stepped up to the plate to help manage the project, production, fund-raising, and distribution. The Bear Creek Watershed Education Partners provided some seed money, and other funds came from (??). We are grateful to all the people who contributed their time and money to see this project through.
At the eleventh hour, better digital elevation model data became available. We had been using data with a 30-meter resolution, and now threw that out to use the more precise 10-meter data (??). This was a mixed blessing, since it required that many of the stream segments needed to be slightly adjusted to fit.
Map-making is a curious art, because one must continually adjust all the elements until they all balance just right. Every detail involved myriad design decisions. What weight of type? What kind of symbol? What color? How many kinds? When you see a map a print, it is easy to accept it on face value, as representing "the truth", but making a map proves that every element represents some sort of editorial decision.
Finally, the map film went to the printer. When it came back, volunteers spent several days rolling the maps, putting them into their plastic sleeves, and delivering them free to the local schools, just in time for National Geography Week. Maps are also available for sale the general public at a few locations, with the entire sale price being donated to the Bear Creek Watershed Education Partners. School children throughout the valley, residents, and policy makers point to the same map, spotting where they live, and telling stories about the places they love around their homes. The measure of a well-made map is that people looking at it respond, "It's beautiful". That may be one of the most important impacts of the Map. People see the beauty of their home-land. The Bear Creek Watershed Map is doing its magic, helping people to conceive of their place in a more integrated, systemic way, and to feel more connected to their place. The watershed map is special because of its emphasis on natural boundaries that connect ecosystems, instead of the artificial, man-made boundaries that divide political jurisdictions. When people can envision their region ("bioregion") as an integrated whole system, they feel empowered to take responsibility, and to affect positive changes. On this subject, I recommend the book, Boundaries of Home, Mapping for Local Empowerment, edited by Doug Aberly. Stuart Allan, the Bear Creek Watershed Map cartographer, contributed one of the chapters.
The world needs more maps like the Bear Creek Watershed Map. If we all looked at the world from a fish-eye point of view, we would exercise more care and stewardship for our water, the resource on which we all depend, and which connects us all, human and animal alike.
About the Author:
Dan Shaw graduated from Southern Oregon University in June 2001 with a Bachelor of Science degree in Geography. He has published two unusual maps, showing the geometric relationships between sacred places. Dan is currently looking for employment mapping plants, animals, or archaeologic sites. His websites: DanShaw.com & VortexMaps.com.
Hiring a filmmaker
"I'm thinking of having a film made. What should I know about hiring a filmmaker? How much will a film cost and what should I expect from my filmmaker?"
Despite the continually dropping prices of electronic gear, and the seeming ubiquitousness of video cameras, making quality films requires a lot of expensive equipment and thousands of hours, even years and decades of professional experience. It is true that anyone with a web cam or even a cell phone can make short videos for youtube.com, but making effective or even watchable films is an art and a science.
Buying your own camera
If you are considering buying a video camera, the first thing you need to know is that consumer level cameras can cost under $500, but professional cameras are likely to cost nearer $1,000. The main feature that distinguishes a pro level camera from a consumer-grade camera is that the pro cameras will have an input for an external microphone. If you are at all serious about doing videos you will need an external mic jack. Shooting in all different situations requires that you will sometimes have to put your camera in a less-than-optimal position, for example, at the back of the room so you are not blocking an audience (or the bride's family!), or far enough from your subject to take in a wide area, such as an entire stage. Since the volume of sound drops off exponentially, if you move your mic twice as far away, you will get one quarter of the volume you would have at the nearer placement. You will want to place your mic up close, or use a wireless mic, or plug directly into a sound system.
All the accessories you'll need
By the time you buy all the accessories you need for your camera, such as various microphones, tripod, batteries, chargers, wide angle lens, etc., you can easily spend $3,000. Then you will still want a lighting kit, which can cost another $1,000. Tripods deserve special mention. Video tripods must have a level bubble, so that you can pan the horizon if needed… they do not have a central post, if a tripod has a central post, it’s a camera tripod, not for video. The smoothness of the pan is critical, especially for distant subjects; Libec brand is the industry standard. That does not include the computer and the software you will need to edit your film. Your Mac comes with I-Movie installed, and to burn DVD's you can download (from download.com, for example) a program such as Toast. If you are using a PC you could get a program such as Adobe Premiere Elements for as little as $200 (bundled with Photoshop Elements). "Elements" is the bare-bones version of the program that should be plenty for most novices. High-end editing suites such as Avid or VT Edit can cost thousands of dollars and require top-of-the-line computers. The exact type of camera and accessories you’ll need will depend on what you want to do. Get some expert advice. I highly recommend zotzdigital.com. Brian at ZotzDigital will find out what you want to do, and recommend what you will need. For instance, there are two kinds of video tape; oil-lubricated transport, and powder-lubricated. Oil lubricated is the most common, powder lubricated is less widely available, but that is the one you want. You don’t want to put oil into your camera, since that will attract dust, and other junk, and you’ll end up paying a couple hundred bucks to get your camera cleaned. Use only powder transport, Panasonic AY-DVM63PQ and do not mix the two!
Anticipating your costs
If you decide to hire a filmmaker, keep in mind that they have made a substantial investment of money and time to buy and learn how to use their equipment. It is reasonable for a professional filmmaker to bill their time at $150 an hour or more, and to also bill for machine time. Some professional shops estimate that a job will cost $1,000 per finished minute of film: 15 minutes = $15,000. Obviously, if you are paying this kind of money you can expect completely professional results, professional customer service, and a detailed contract before you begin; expect to pay a deposit, and to make partial payments at benchmarks along the way so the you are not expecting the film studio to expose themselves to the risk of non-payment on a major job. Fortunately, if you do not have the kind of major budget needed to hire a high-end studio, you can likely find an independent filmmaker who can do the job for less, perhaps because they have a lower overhead, for example by working out of their home instead of an office. If you are working with an independent filmmaker, read on.
A fully professional film requires an entire production crew
If you must have a professional film, it can not be produced by an individual. You will need to hire an entire crew; two or three cameras and camerapeople, a director, an audio engineer, at minimum, perhaps a lighting specialist, other technicians, very likely all earning union wages. If you hire an individual, you can expect a high-quality end product, but you can't expect the kind of result you would from a crew.
Making the most of your money: pre-production
Your finished product will be only as good as the footage you film. The more time you spend planning your production, the less time and money it will take to film, and in post-production. Spend as much time as you possibly can in planning, story-boarding, even shooting non-actors or stand-ins, so that you have a crystal-clear idea of what shots are needed. Scout your locations with your filmmaker, and an audio engineer, if at all possible. Visit your locations at the time of day you plan to shoot. You will need to know what the lighting and sound conditions are going to be when you arrive with your cast and crew. As with any complex project, the more precisely you can specify exactly the end-product you want, the more likely you are to get it.
Shooting in the field and in the studio
Expect to pay somewhat more if your filmmaker has to haul all his equipment to a field location; it can take several people hours to pack up, move, set up, break down, and reset their equipment in the studio. Shoot as many takes as you reasonably can, since it is nearly always more expensive or even impossible to return to re-shoot. Do not rely on the camera's view screen; bring along a larger monitor if at all possible. An otherwise perfect shoot can be ruined by a piece of lint or a stray hair that is impossible to see through the camera.
Should I film an event, or stage something for the camera?
In general, you will get much better results by staging something for the camera. In a live event, you aren't able to do second takes, impose on a paying audience by blocking sight-lines, hold up the event while you adjust the camera, lighting, sound system, etc. When the final product REALLY matters, you may need to review each shot on the monitor before you go on to the next.
Post-production
I find that it is vital to deliver the raw (unedited) footage to the client as soon as possible. The client may save time and money if they discover some imperfection that the filmmaker may not notice or find objectionable (people are their own worst critics!) There is no sense editing and refining a video if the client decides they're not happy with their make-up, or their ums and uhs.
Editing back in the studio is a matter of micro-seconds. You may need to make a cut between words, after a blink, after your subject takes a breath, etc. You and / or your filmmaker should be taking extremely detailed notes on exactly what was shot and the time-codes. Good notes can mean hours of time and hundreds, even thousands of dollars saved in the editing studio. It can be extremely time-consuming and tedious if you or your editor have to watch and rewatch your video to find where the edits need to be made.
Before your filmmaker goes through the time and trouble to render your video and upload it to the web, make sure that they have clear instructions about any titling and credits on the video. Make sure that they know how to spell people's names, and how people want their website address, etc. to appear. Don't waste resources having your filmmaker redo a film because you failed to mention that so-and-so's credit should have said "Dr." instead of "Mr.", for example.
Lastly, you will want to have the film rendered into several formats, a high-resolution format for viewing on TV from a DVD, and a lower-resolution format for the web such as Apple Quicktime .mov, or Windows .wmv.
Some additional resources can be found at my website, DanShaw.com. Good luck, and have fun! If you have further questions, or would like to hire me for your project, I invite you to contact me.
DanShaw.com
tel. 541-951-3394
"I'm thinking of having a film made. What should I know about hiring a filmmaker? How much will a film cost and what should I expect from my filmmaker?"
Despite the continually dropping prices of electronic gear, and the seeming ubiquitousness of video cameras, making quality films requires a lot of expensive equipment and thousands of hours, even years and decades of professional experience. It is true that anyone with a web cam or even a cell phone can make short videos for youtube.com, but making effective or even watchable films is an art and a science.
Buying your own camera
If you are considering buying a video camera, the first thing you need to know is that consumer level cameras can cost under $500, but professional cameras are likely to cost nearer $1,000. The main feature that distinguishes a pro level camera from a consumer-grade camera is that the pro cameras will have an input for an external microphone. If you are at all serious about doing videos you will need an external mic jack. Shooting in all different situations requires that you will sometimes have to put your camera in a less-than-optimal position, for example, at the back of the room so you are not blocking an audience (or the bride's family!), or far enough from your subject to take in a wide area, such as an entire stage. Since the volume of sound drops off exponentially, if you move your mic twice as far away, you will get one quarter of the volume you would have at the nearer placement. You will want to place your mic up close, or use a wireless mic, or plug directly into a sound system.
All the accessories you'll need
By the time you buy all the accessories you need for your camera, such as various microphones, tripod, batteries, chargers, wide angle lens, etc., you can easily spend $3,000. Then you will still want a lighting kit, which can cost another $1,000. Tripods deserve special mention. Video tripods must have a level bubble, so that you can pan the horizon if needed… they do not have a central post, if a tripod has a central post, it’s a camera tripod, not for video. The smoothness of the pan is critical, especially for distant subjects; Libec brand is the industry standard. That does not include the computer and the software you will need to edit your film. Your Mac comes with I-Movie installed, and to burn DVD's you can download (from download.com, for example) a program such as Toast. If you are using a PC you could get a program such as Adobe Premiere Elements for as little as $200 (bundled with Photoshop Elements). "Elements" is the bare-bones version of the program that should be plenty for most novices. High-end editing suites such as Avid or VT Edit can cost thousands of dollars and require top-of-the-line computers. The exact type of camera and accessories you’ll need will depend on what you want to do. Get some expert advice. I highly recommend zotzdigital.com. Brian at ZotzDigital will find out what you want to do, and recommend what you will need. For instance, there are two kinds of video tape; oil-lubricated transport, and powder-lubricated. Oil lubricated is the most common, powder lubricated is less widely available, but that is the one you want. You don’t want to put oil into your camera, since that will attract dust, and other junk, and you’ll end up paying a couple hundred bucks to get your camera cleaned. Use only powder transport, Panasonic AY-DVM63PQ and do not mix the two!
Anticipating your costs
If you decide to hire a filmmaker, keep in mind that they have made a substantial investment of money and time to buy and learn how to use their equipment. It is reasonable for a professional filmmaker to bill their time at $150 an hour or more, and to also bill for machine time. Some professional shops estimate that a job will cost $1,000 per finished minute of film: 15 minutes = $15,000. Obviously, if you are paying this kind of money you can expect completely professional results, professional customer service, and a detailed contract before you begin; expect to pay a deposit, and to make partial payments at benchmarks along the way so the you are not expecting the film studio to expose themselves to the risk of non-payment on a major job. Fortunately, if you do not have the kind of major budget needed to hire a high-end studio, you can likely find an independent filmmaker who can do the job for less, perhaps because they have a lower overhead, for example by working out of their home instead of an office. If you are working with an independent filmmaker, read on.
A fully professional film requires an entire production crew
If you must have a professional film, it can not be produced by an individual. You will need to hire an entire crew; two or three cameras and camerapeople, a director, an audio engineer, at minimum, perhaps a lighting specialist, other technicians, very likely all earning union wages. If you hire an individual, you can expect a high-quality end product, but you can't expect the kind of result you would from a crew.
Making the most of your money: pre-production
Your finished product will be only as good as the footage you film. The more time you spend planning your production, the less time and money it will take to film, and in post-production. Spend as much time as you possibly can in planning, story-boarding, even shooting non-actors or stand-ins, so that you have a crystal-clear idea of what shots are needed. Scout your locations with your filmmaker, and an audio engineer, if at all possible. Visit your locations at the time of day you plan to shoot. You will need to know what the lighting and sound conditions are going to be when you arrive with your cast and crew. As with any complex project, the more precisely you can specify exactly the end-product you want, the more likely you are to get it.
Shooting in the field and in the studio
Expect to pay somewhat more if your filmmaker has to haul all his equipment to a field location; it can take several people hours to pack up, move, set up, break down, and reset their equipment in the studio. Shoot as many takes as you reasonably can, since it is nearly always more expensive or even impossible to return to re-shoot. Do not rely on the camera's view screen; bring along a larger monitor if at all possible. An otherwise perfect shoot can be ruined by a piece of lint or a stray hair that is impossible to see through the camera.
Should I film an event, or stage something for the camera?
In general, you will get much better results by staging something for the camera. In a live event, you aren't able to do second takes, impose on a paying audience by blocking sight-lines, hold up the event while you adjust the camera, lighting, sound system, etc. When the final product REALLY matters, you may need to review each shot on the monitor before you go on to the next.
Post-production
I find that it is vital to deliver the raw (unedited) footage to the client as soon as possible. The client may save time and money if they discover some imperfection that the filmmaker may not notice or find objectionable (people are their own worst critics!) There is no sense editing and refining a video if the client decides they're not happy with their make-up, or their ums and uhs.
Editing back in the studio is a matter of micro-seconds. You may need to make a cut between words, after a blink, after your subject takes a breath, etc. You and / or your filmmaker should be taking extremely detailed notes on exactly what was shot and the time-codes. Good notes can mean hours of time and hundreds, even thousands of dollars saved in the editing studio. It can be extremely time-consuming and tedious if you or your editor have to watch and rewatch your video to find where the edits need to be made.
Before your filmmaker goes through the time and trouble to render your video and upload it to the web, make sure that they have clear instructions about any titling and credits on the video. Make sure that they know how to spell people's names, and how people want their website address, etc. to appear. Don't waste resources having your filmmaker redo a film because you failed to mention that so-and-so's credit should have said "Dr." instead of "Mr.", for example.
Lastly, you will want to have the film rendered into several formats, a high-resolution format for viewing on TV from a DVD, and a lower-resolution format for the web such as Apple Quicktime .mov, or Windows .wmv.
Some additional resources can be found at my website, DanShaw.com. Good luck, and have fun! If you have further questions, or would like to hire me for your project, I invite you to contact me.
DanShaw.com
tel. 541-951-3394
2008-06-19
http://thevisionproject.org/Visionaries.html
gathering of the visions of people from many walks of life, nations and races, some well-known and some not.
Kofi Annan, Bono, Alex Grey, Vacalav Havel, Jean Houston, Barbara Marx Hubbard, Richard Kirby (my PhD advisor), and others!
gathering of the visions of people from many walks of life, nations and races, some well-known and some not.
Kofi Annan, Bono, Alex Grey, Vacalav Havel, Jean Houston, Barbara Marx Hubbard, Richard Kirby (my PhD advisor), and others!
Creating a Freshwater Splashdown for Spacecraft
Using proven technology, turning the great garbage patch into a resource. Sequester the debris in artificial reefs, creating a fresh body of water.
Vast areas of the ocean collect plastic debris:
http://www.greatgarbagepatch.org/
http://www.algalita.org/
Spaceships need to splash down into freshwater. Saltwater is too corrosive; water landing may be safer than landing on land.
Small electrical currents precipitate calcium from seawater cost-effectively creating artificial reefs.
http://www.arcoscielos.com/
http://beyondearth.org/: a book sponsored by the Aerospace Technology Working Group; also a project to create "1,000 Earth-based Space Stations" to inspire and educate, and to catalyze the political and financial will to commercialize and settle space.
Using proven technology, turning the great garbage patch into a resource. Sequester the debris in artificial reefs, creating a fresh body of water.
Vast areas of the ocean collect plastic debris:
http://www.greatgarbagepatch.org/
http://www.algalita.org/
Spaceships need to splash down into freshwater. Saltwater is too corrosive; water landing may be safer than landing on land.
Small electrical currents precipitate calcium from seawater cost-effectively creating artificial reefs.
http://www.arcoscielos.com/
http://beyondearth.org/: a book sponsored by the Aerospace Technology Working Group; also a project to create "1,000 Earth-based Space Stations" to inspire and educate, and to catalyze the political and financial will to commercialize and settle space.
Nestle Privatizing Water Across the US: Wells, Maine, Attempt: Bad Track Record
The meeting on Sunday is the 22 of June at the UU Church in Kennebunk at 6:00PM. The hearing is on Wednesday June 25th at 3:00 at the Kennebunk and Wells Water District, where PBS will be having a press conference there at 2:00PM before the hearing.
+++++++++++++++
selectman's meeting voted 3 to 2 to request water district delay
Joe Hardy of Wells went to the selectman's meeting and
> they voted 3 to 2 to send a letter to the water district requesting
> a delay of signing the contract. The well head is located in Wells.
> Hope to see you all this Sunday. Does anyone has a projector screen
> that they could loan to us?
> Many thanks for your support! Please read the York County Coast
> Star tomorrow (Thursday) as they are doing an big article about the issue. The
> reporter seemed to be supportive.
++++++++++++++++++++
The PBS McNeill News Hour is doing an expose on bottled water and they will be attending a press conference Wednesday June 25 at 2:00 next to the Kennebunk, Kennebunkport and Wells Water District. Then the "public" meeting is at 3:00pm at the Water District office on Main street in Kennebunk. After the meeting the Water Board is expected to vote for the contract between Nestle and the water district.
Since PBS and local media will be there it would be great to have water activists from all over the REGION to attend so they can see just how passionate people feel about this issue.
Here is my cell if you want to talk. 603.969.8426 Jamilla
PLEASE PASS THE WORD to get people to next Wednesday's meeting as well as the meeting on Sunday.
+++++++++++++++++++
Below is a message from Peter Thompson who is a geologist from UNH and who is active both in SOG and the Neighborhood Guardians (NG).
The important message that I would convey is this: The town needs to
Know what kind of aquifer is being tapped. If it's a sand-and-gravel
Aquifer, then the adverse impact may be less, and the effects will be
Easier to predict and monitor than for a bedrock aquifer.
Peter
+++++++++++++++++++
Here are a few of the first results from a google search with the keywords, "nestle water town lawsuit whistleblower court":
2004: Nestlé is named as the worst of the baby food companies once again...It is not yet over...
http://www.babymilkaction.org/pages/history.html
Chocolate and Confectionery Industry Antitrust and Class Action Lawsuit Investigation
http://www.audetlaw.com/chocolate-antitrust-lawsuit/index.html
http://uk.reuters.com/article/consumerproducts-SP/idUKN2145315620080421?feedType=RSS&feedName=consumerproducts-SP
SAN FRANCISCO (Reuters) - A U.S. federal court revived a lawsuit on Monday against Gerber Products which alleges the company deceptively marketed its Fruit Juice Snacks for toddlers.
Most Environmental News Not Good in 2007
by: Eartha Jane Melzer
Monday (12/31) at 13:04 PM
"In a citizen lawsuit that challenged the Nestle corporation for the damaging effects of its water bottling operation on the watershed, the Michigan Supreme Court overturned a key provision of the Michigan Environmental Protection Act, the law that gives citizens standing to sue when a company does environmental damage."
http://michiganmessenger.com/tag.do;jsessionid=B7399FC48878EEC050CDB0902960C57A?tag=2007+Roundup
Crocodyl is a collaboration sponsored by CorpWatch, the Center for Corporate Policy and the Corporate Research Project.
Nestlé is a multinational packaged food company founded and headquartered in Vevey, Switzerland. It results from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Lactée Henri Nestlé Company set up in 1867 by Henri Nestlé to provide an infant food product. Several of Nestlé's brands are globally renowned, which made the company a global market leader in many product lines, including milk, chocolate, confectionery, bottled water, coffee, creamer, food seasoning and pet foods. The company stock is listed on the SWX Swiss Exchange. Some of Nestlé's business practices have been considered unethical, especially the manner in which infant formula has been marketed in developing countries, which led to the Nestlé boycott from 1977.
http://www.crocodyl.org/wiki/nestle
Nestle, Danone accused on baby milk substitutes
A study in the British Medical Journal has alleged that manufacturers of powdered baby milk substitutes - including Nestle and Danone - are violating international codes on baby milk promotion in Africa.
http://www.mallenbaker.net/csr/nl/48.html#anchor797
“Given that 80% of the PET produced in the United States ends up in a Coca-Cola, Pepsi or Nestlé beverage container, we thought that it would be useful to highlight the direct links these bottled water producers have with the largest oil, chemical and plastic corporations on the planet. This analysis will help complete a picture of who is profiting from supplying oil based plastic to the bottled water industry and that the players in this supply chain are some of the worst environmental polluters of our time.”
http://hope2012.wordpress.com/2008/06/06/old-news-on-going-and-under-reported-corporate-crimes-and-misdemeanors/
NESTLÉ USA
CEO: Joe Weller
Contact the Corporation: Nestlé USA
800 N. Brand Blvd.
Glendale, CA 91203
Phone: 818-549-6000
Fax: 818-549-6952
Human Rights Violations: Abusive child labor, repression of worker rights, aggressive marketing of harmful products, violation of national health and environmental laws
http://www.globalexchange.org/getInvolved/corporateHRviolators.html
Hershey and Nestle Chocolate Factories Want to Sell you "chocolate" containing NO chocolate
http://www.wearemichigan.com/legal/AboveTheLaw.htm
Nestle's Poland Spring bottled water...does not come from a spring and is not completely safe."
http://www.overlawyered.com/2003/09/
Drinking Water for Sale
Monday, May 7th, 2007
[spacer]
Bottled drinking water is an $11 Billion per year US industry, and the withdrawal of water has been referred to as a “Blue gold rush.”
http://csr-news.net/main/2007/05/07/drinking-water-for-sale/
How Corporations Drain Our Aquifers for Profit (Part 1)
Natural News, June 11, 2008
A modern water war is raging in the tiny town of McCloud, California, snuggled at the base of Mt. Shasta. The enormous conglomerate, Nestlé, managed to extort a contract with the financially strapped town's board members. They were so broke that they couldn't afford an attorney to help guide them through the process.
http://mccloudwatershedcouncil.org/
+++++++++++++++++++++++
http://environmentmaine.org/
+++++++++++++++++++++++
Plastics, health impacts, hormone mimics and endocrine disruptors
Center for Community Action and Environmental Justice (CCAEJ)
http://www.ccaej.org/projects/endocrine.htm
Exposures can also result from consuming drinking water contaminated with endocrine disrupting substances, and from plastic containers leaching these chemicals into our food.
(also lists endocrine disrupting substances)
+++++++++++++++++++++++
Aquifer Types and Terminology
http://www.kgs.ku.edu/HighPlains/atlas/aptyp.htm
+++++++++++++++++++++++
Nestlé_boycott
http://en.wikipedia.org/wiki/Nestlé_boycott
+++++++++++++++++++++++++++
Contact Nestle Waters North America
nestle-watersna.com
If you have a question or comment about Nestlé Waters North America Inc., please feel free to send us a note at:
Nestlé Waters North America
Attention: Corporate Website
777 West Putnam Avenue
P.O. Box 2313
Greenwich, CT 06830
or call:
203-531-4100
Weekdays from 8:30 AM to 5:00 PM Eastern Time.
++++++++++++++++++++++++++++
The meeting on Sunday is the 22 of June at the UU Church in Kennebunk at 6:00PM. The hearing is on Wednesday June 25th at 3:00 at the Kennebunk and Wells Water District, where PBS will be having a press conference there at 2:00PM before the hearing.
+++++++++++++++
selectman's meeting voted 3 to 2 to request water district delay
Joe Hardy of Wells went to the selectman's meeting and
> they voted 3 to 2 to send a letter to the water district requesting
> a delay of signing the contract. The well head is located in Wells.
> Hope to see you all this Sunday. Does anyone has a projector screen
> that they could loan to us?
> Many thanks for your support! Please read the York County Coast
> Star tomorrow (Thursday) as they are doing an big article about the issue. The
> reporter seemed to be supportive.
++++++++++++++++++++
The PBS McNeill News Hour is doing an expose on bottled water and they will be attending a press conference Wednesday June 25 at 2:00 next to the Kennebunk, Kennebunkport and Wells Water District. Then the "public" meeting is at 3:00pm at the Water District office on Main street in Kennebunk. After the meeting the Water Board is expected to vote for the contract between Nestle and the water district.
Since PBS and local media will be there it would be great to have water activists from all over the REGION to attend so they can see just how passionate people feel about this issue.
Here is my cell if you want to talk. 603.969.8426 Jamilla
PLEASE PASS THE WORD to get people to next Wednesday's meeting as well as the meeting on Sunday.
+++++++++++++++++++
Below is a message from Peter Thompson who is a geologist from UNH and who is active both in SOG and the Neighborhood Guardians (NG).
The important message that I would convey is this: The town needs to
Know what kind of aquifer is being tapped. If it's a sand-and-gravel
Aquifer, then the adverse impact may be less, and the effects will be
Easier to predict and monitor than for a bedrock aquifer.
Peter
+++++++++++++++++++
Here are a few of the first results from a google search with the keywords, "nestle water town lawsuit whistleblower court":
2004: Nestlé is named as the worst of the baby food companies once again...It is not yet over...
http://www.babymilkaction.org/pages/history.html
Chocolate and Confectionery Industry Antitrust and Class Action Lawsuit Investigation
http://www.audetlaw.com/chocolate-antitrust-lawsuit/index.html
http://uk.reuters.com/article/consumerproducts-SP/idUKN2145315620080421?feedType=RSS&feedName=consumerproducts-SP
SAN FRANCISCO (Reuters) - A U.S. federal court revived a lawsuit on Monday against Gerber Products which alleges the company deceptively marketed its Fruit Juice Snacks for toddlers.
Most Environmental News Not Good in 2007
by: Eartha Jane Melzer
Monday (12/31) at 13:04 PM
"In a citizen lawsuit that challenged the Nestle corporation for the damaging effects of its water bottling operation on the watershed, the Michigan Supreme Court overturned a key provision of the Michigan Environmental Protection Act, the law that gives citizens standing to sue when a company does environmental damage."
http://michiganmessenger.com/tag.do;jsessionid=B7399FC48878EEC050CDB0902960C57A?tag=2007+Roundup
Crocodyl is a collaboration sponsored by CorpWatch, the Center for Corporate Policy and the Corporate Research Project.
Nestlé is a multinational packaged food company founded and headquartered in Vevey, Switzerland. It results from a merger in 1905 between the Anglo-Swiss Milk Company for milk products established by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Lactée Henri Nestlé Company set up in 1867 by Henri Nestlé to provide an infant food product. Several of Nestlé's brands are globally renowned, which made the company a global market leader in many product lines, including milk, chocolate, confectionery, bottled water, coffee, creamer, food seasoning and pet foods. The company stock is listed on the SWX Swiss Exchange. Some of Nestlé's business practices have been considered unethical, especially the manner in which infant formula has been marketed in developing countries, which led to the Nestlé boycott from 1977.
http://www.crocodyl.org/wiki/nestle
Nestle, Danone accused on baby milk substitutes
A study in the British Medical Journal has alleged that manufacturers of powdered baby milk substitutes - including Nestle and Danone - are violating international codes on baby milk promotion in Africa.
http://www.mallenbaker.net/csr/nl/48.html#anchor797
“Given that 80% of the PET produced in the United States ends up in a Coca-Cola, Pepsi or Nestlé beverage container, we thought that it would be useful to highlight the direct links these bottled water producers have with the largest oil, chemical and plastic corporations on the planet. This analysis will help complete a picture of who is profiting from supplying oil based plastic to the bottled water industry and that the players in this supply chain are some of the worst environmental polluters of our time.”
http://hope2012.wordpress.com/2008/06/06/old-news-on-going-and-under-reported-corporate-crimes-and-misdemeanors/
NESTLÉ USA
CEO: Joe Weller
Contact the Corporation: Nestlé USA
800 N. Brand Blvd.
Glendale, CA 91203
Phone: 818-549-6000
Fax: 818-549-6952
Human Rights Violations: Abusive child labor, repression of worker rights, aggressive marketing of harmful products, violation of national health and environmental laws
http://www.globalexchange.org/getInvolved/corporateHRviolators.html
Hershey and Nestle Chocolate Factories Want to Sell you "chocolate" containing NO chocolate
http://www.wearemichigan.com/legal/AboveTheLaw.htm
Nestle's Poland Spring bottled water...does not come from a spring and is not completely safe."
http://www.overlawyered.com/2003/09/
Drinking Water for Sale
Monday, May 7th, 2007
[spacer]
Bottled drinking water is an $11 Billion per year US industry, and the withdrawal of water has been referred to as a “Blue gold rush.”
http://csr-news.net/main/2007/05/07/drinking-water-for-sale/
How Corporations Drain Our Aquifers for Profit (Part 1)
Natural News, June 11, 2008
A modern water war is raging in the tiny town of McCloud, California, snuggled at the base of Mt. Shasta. The enormous conglomerate, Nestlé, managed to extort a contract with the financially strapped town's board members. They were so broke that they couldn't afford an attorney to help guide them through the process.
http://mccloudwatershedcouncil.org/
+++++++++++++++++++++++
http://environmentmaine.org/
+++++++++++++++++++++++
Plastics, health impacts, hormone mimics and endocrine disruptors
Center for Community Action and Environmental Justice (CCAEJ)
http://www.ccaej.org/projects/endocrine.htm
Exposures can also result from consuming drinking water contaminated with endocrine disrupting substances, and from plastic containers leaching these chemicals into our food.
(also lists endocrine disrupting substances)
+++++++++++++++++++++++
Aquifer Types and Terminology
http://www.kgs.ku.edu/HighPlains/atlas/aptyp.htm
+++++++++++++++++++++++
Nestlé_boycott
http://en.wikipedia.org/wiki/Nestlé_boycott
+++++++++++++++++++++++++++
Contact Nestle Waters North America
nestle-watersna.com
If you have a question or comment about Nestlé Waters North America Inc., please feel free to send us a note at:
Nestlé Waters North America
Attention: Corporate Website
777 West Putnam Avenue
P.O. Box 2313
Greenwich, CT 06830
or call:
203-531-4100
Weekdays from 8:30 AM to 5:00 PM Eastern Time.
++++++++++++++++++++++++++++
2008-06-17
YouTube Video Download Tool
If you find a youtube.com video you like, you can bookmark it using your browser; you can link to it from a webpage; and if the owner has permitted, youtube provides an 'embed code' so that you can paste a code snippet into a webpage and embed the video in a context other than youtube. There are advantages to having people view a video in the youtube interface, such as the ability to make comments, but of course there are also disadvantages, such as the ability to make comments! (sic)
If you want to actually download a video from youtube, you will need a third party program, of which there are several, here is one:
http://www.techcrunch.com/get-youtube-movie/"To download a video to your computer, enter the YouTube URL for the video in the box above (example). It will be downloaded in flv format - use VLC or another compatible player to view it."
VLC is VideoLAN - VLC media player:
http://www.videolan.org/
If you find a youtube.com video you like, you can bookmark it using your browser; you can link to it from a webpage; and if the owner has permitted, youtube provides an 'embed code' so that you can paste a code snippet into a webpage and embed the video in a context other than youtube. There are advantages to having people view a video in the youtube interface, such as the ability to make comments, but of course there are also disadvantages, such as the ability to make comments! (sic)
If you want to actually download a video from youtube, you will need a third party program, of which there are several, here is one:
http://www.techcrunch.com/get-youtube-movie/"To download a video to your computer, enter the YouTube URL for the video in the box above (example). It will be downloaded in flv format - use VLC or another compatible player to view it."
VLC is VideoLAN - VLC media player:
http://www.videolan.org/
2008-06-16
Resources for Gifted Children
MENSA:
http://www.us.mensa.org/Content/AML/NavigationMenu/Programs/GiftedChildren/Gifted_Children.htm
worldwide Mensa program that pairs cities or Local Groups around the world with "sister" cities or Local Groups:
mensaworldconnect@us.mensa.org
http://www.us.mensa.org/Content/AML/NavigationMenu/Programs/MensaWorldConnect/Mensa_WorldConnect.htm
An example of "Brain Bowl" from Dan's (former) home town of Ashland at Southern Oregon U.
http://www.sou.edu/youth/competitions/brain_bowl_hs.html
National Assn. for Gifted Children
Grants Made Under the Jacob K. Javits Gifted and Talented Students Education Act
http://www.nagc.org/index.aspx?id=1061
Texas Association for the Gifted and Talented
http://txgifted.org/
Junior Achievement: a partnership between the business community, educators and volunteers
http://ja.org/
Calif. Baptist Univ., MARY CRIST, ED.D. Professor of Education
http://www.calbaptist.edu/studentlife/faculty/default2.aspx?id=278
MENSA:
http://www.us.mensa.org/Content/AML/NavigationMenu/Programs/GiftedChildren/Gifted_Children.htm
worldwide Mensa program that pairs cities or Local Groups around the world with "sister" cities or Local Groups:
mensaworldconnect@us.mensa.org
http://www.us.mensa.org/Content/AML/NavigationMenu/Programs/MensaWorldConnect/Mensa_WorldConnect.htm
An example of "Brain Bowl" from Dan's (former) home town of Ashland at Southern Oregon U.
http://www.sou.edu/youth/competitions/brain_bowl_hs.html
National Assn. for Gifted Children
Grants Made Under the Jacob K. Javits Gifted and Talented Students Education Act
http://www.nagc.org/index.aspx?id=1061
Texas Association for the Gifted and Talented
http://txgifted.org/
Junior Achievement: a partnership between the business community, educators and volunteers
http://ja.org/
Calif. Baptist Univ., MARY CRIST, ED.D. Professor of Education
http://www.calbaptist.edu/studentlife/faculty/default2.aspx?id=278
Periodic Table of Venture Capital
One of the maxims-tenets-principles of Social Quantum Theory, (a theory proposed and developed by the Dodd-Spady-Kirby-Shaw lineage, see:
stuartcdoddinstitute.org)
is that by applying the lessons of math-physics-quantum mechanics we can learn useful lessons in the social sciences. Our hypothesis in this article is that periodicity occurs in the phenomena of venture capital, and more specifically, that venture capital firms exhibit characteristics that can be better understood by organizing them (or perhaps more accurately, by their self-organization) in a table comparable to the Periodic Chart of Elements.
In wikipedia
http://en.wikipedia.org/wiki/Periodic_chart
we find this explanation of the Periodic Chart:
"generally credited to Russian chemist Dmitri Mendeleev in 1869. Mendeleev intended the table to illustrate recurring ("periodic") trends in the properties of the elements...an extremely useful framework to classify, systematize and compare all the many different forms of chemical behavior."
Below is a compilation from the google news clipping service, keywords "Venture capital" from the previous few weeks. Shortly I will evaluate this compilation from the standpoint of the "Periodic Chart of Venture Capital" suggested by Dr. Kirby.
++++++++
Venture Capital google clipping service selections:
Venture capital funds in for a tough slog CanadaIT.com Sat, 07 Jun 2008 5:46 AM PDT The venture capital scene in Canada might have to shrink before it can grow and churn out profitable companies, industry insiders say. This means pooling the money and people of myriad small funds and putting more money into fewer deals.
continues at:
http://beyondearth.org/venture-capital.html
One of the maxims-tenets-principles of Social Quantum Theory, (a theory proposed and developed by the Dodd-Spady-Kirby-Shaw lineage, see:
stuartcdoddinstitute.org)
is that by applying the lessons of math-physics-quantum mechanics we can learn useful lessons in the social sciences. Our hypothesis in this article is that periodicity occurs in the phenomena of venture capital, and more specifically, that venture capital firms exhibit characteristics that can be better understood by organizing them (or perhaps more accurately, by their self-organization) in a table comparable to the Periodic Chart of Elements.
In wikipedia
http://en.wikipedia.org/wiki/Periodic_chart
we find this explanation of the Periodic Chart:
"generally credited to Russian chemist Dmitri Mendeleev in 1869. Mendeleev intended the table to illustrate recurring ("periodic") trends in the properties of the elements...an extremely useful framework to classify, systematize and compare all the many different forms of chemical behavior."
Below is a compilation from the google news clipping service, keywords "Venture capital" from the previous few weeks. Shortly I will evaluate this compilation from the standpoint of the "Periodic Chart of Venture Capital" suggested by Dr. Kirby.
++++++++
Venture Capital google clipping service selections:
Venture capital funds in for a tough slog CanadaIT.com Sat, 07 Jun 2008 5:46 AM PDT The venture capital scene in Canada might have to shrink before it can grow and churn out profitable companies, industry insiders say. This means pooling the money and people of myriad small funds and putting more money into fewer deals.
continues at:
http://beyondearth.org/venture-capital.html
2008-06-15
EarthStar globe co-developer Bil Becker's aerotecture Aeroturbines
EarthStar globe co-developer Bil Becker now is in the business of advanced-design Aeroturbines: wind turbines designed for urban settings.
* Noise and vibration-free
* Safe for birds
* Able to utilize multi-directional and gusting winds
* Self-regulating (no overspeed protection required)
* Low maintenance
* Made from low-cost and readily available materials
http://aerotecture.com/
EarthStar globe co-developer Bil Becker now is in the business of advanced-design Aeroturbines: wind turbines designed for urban settings.
* Noise and vibration-free
* Safe for birds
* Able to utilize multi-directional and gusting winds
* Self-regulating (no overspeed protection required)
* Low maintenance
* Made from low-cost and readily available materials
http://aerotecture.com/
2008-06-14
Create a blog to easily & frequently post new material to the web
By creating a blog at Google’s blogspot, you will be able to easily and frequently post new material to the web. A major advantage to using Google’s blogspot (“blogger”) rather than any other blog is that it seems that your content uploaded to blogspot is nearly instantly indexed for Google search results. By comparison, Google does not instantaneously list new websites, it may take a while until Google’s “bots” crawl through a link to your new site to index it.
To begin, go to:
https://www.blogger.com/start
and click on the orange arrow that says, “Create your blog now.”
Sign up with your email address, and choose a username, and a blog name.
for instructions on choosing a good name, the same basic guidelines apply as when choosing a domain name, which you can see at:
http://danshaw.com/pdfs/web-business-basics-danshaw.pdf:
“You have a name you don’t have to spell, which is about 15 characters or less, without any dashes or underscores, is memorable, describes what you do, and is broad and narrow enough to help your search engine standings”
Choose a password, NOT one that you use for other, more secure sites, such as bank accounts or email.
You can generate a truly random password by going to:
https://www.grc.com/passwords.htm
Choose any string of characters from the third row. It’s best to use 7 or more characters.
For more complete info on choosing passwords, read:
Manage Your Passwords Effectively
http://earthgrid.blogspot.com/search?q=password
Once your blog is set up, take a few moments to fill in some information on your profile, especially your website address (URL) if your have one.
Now, to add articles (“posts”) to your blog, click this link:
https://www.blogger.com/start
you may want to type your email address here:
__________________________
select your email address and copy it by holding down the CONTROL ("apple") key and pressing “C”
Then paste it into the username field
Next copy and paste your password:
__________________________
Then click “sign in”
Click on the green plus sign that says, “New Post”
Now simply paste in a title, and your article.
Now click the orange button that says, “PUBLISH POST”
You’ve just posted your first blog!
By creating a blog at Google’s blogspot, you will be able to easily and frequently post new material to the web. A major advantage to using Google’s blogspot (“blogger”) rather than any other blog is that it seems that your content uploaded to blogspot is nearly instantly indexed for Google search results. By comparison, Google does not instantaneously list new websites, it may take a while until Google’s “bots” crawl through a link to your new site to index it.
To begin, go to:
https://www.blogger.com/start
and click on the orange arrow that says, “Create your blog now.”
Sign up with your email address, and choose a username, and a blog name.
for instructions on choosing a good name, the same basic guidelines apply as when choosing a domain name, which you can see at:
http://danshaw.com/pdfs/web-business-basics-danshaw.pdf:
“You have a name you don’t have to spell, which is about 15 characters or less, without any dashes or underscores, is memorable, describes what you do, and is broad and narrow enough to help your search engine standings”
Choose a password, NOT one that you use for other, more secure sites, such as bank accounts or email.
You can generate a truly random password by going to:
https://www.grc.com/passwords.htm
Choose any string of characters from the third row. It’s best to use 7 or more characters.
For more complete info on choosing passwords, read:
Manage Your Passwords Effectively
http://earthgrid.blogspot.com/search?q=password
Once your blog is set up, take a few moments to fill in some information on your profile, especially your website address (URL) if your have one.
Now, to add articles (“posts”) to your blog, click this link:
https://www.blogger.com/start
you may want to type your email address here:
__________________________
select your email address and copy it by holding down the CONTROL ("apple") key and pressing “C”
Then paste it into the username field
Next copy and paste your password:
__________________________
Then click “sign in”
Click on the green plus sign that says, “New Post”
Now simply paste in a title, and your article.
Now click the orange button that says, “PUBLISH POST”
You’ve just posted your first blog!
Keep up with the latest research from EarthStar globe designer, Bethe Hagens:
http://missionignition.info/bethe/
http://missionignition.info/bethe/
Visionary art of Donald Beaman, author of the SaqqaraWest.com books.
http://matrix.mysteries-initiative.org/
http://matrix.mysteries-initiative.org/
The Logic of Dreams, my second sunrise
Somewhere along a highway
Among palm trees
I had pulled over for the night
With a travel partner
Familiar but unidentifiable
In the morning light
We saw a monument
In a semi-classical style
To brave boys on one side
And on the right, a dove attacked a battle.
A visitor said, “I don’t understand it.”
I said, “Yes, I would prefer it to be more inclusive.”
Wrapped only in a sheet,
I took off my shoes
As I spoke to a guide.
“Since you are a teacher,” she said,
“Perhaps you can explain what happened to the atoll.”
“The what?”
“Atoll,” she said, and pointed off-shore,
“It used to be rented to the Thors.”
I wondered if she meant Heyerdahl, the explorer.
“And it had a waterfall.”
“Technically, it’s called subsidence,” I said.
And going through one exit
I hobbled across gravel
And found one shoe
Then another
And went through another exit
With a feeling of having been here before.
Awaking to my second sunrise
Maine’s birds loudly and insistently chimed the hour.
====
DanShaw.com
Somewhere along a highway
Among palm trees
I had pulled over for the night
With a travel partner
Familiar but unidentifiable
In the morning light
We saw a monument
In a semi-classical style
To brave boys on one side
And on the right, a dove attacked a battle.
A visitor said, “I don’t understand it.”
I said, “Yes, I would prefer it to be more inclusive.”
Wrapped only in a sheet,
I took off my shoes
As I spoke to a guide.
“Since you are a teacher,” she said,
“Perhaps you can explain what happened to the atoll.”
“The what?”
“Atoll,” she said, and pointed off-shore,
“It used to be rented to the Thors.”
I wondered if she meant Heyerdahl, the explorer.
“And it had a waterfall.”
“Technically, it’s called subsidence,” I said.
And going through one exit
I hobbled across gravel
And found one shoe
Then another
And went through another exit
With a feeling of having been here before.
Awaking to my second sunrise
Maine’s birds loudly and insistently chimed the hour.
====
DanShaw.com
2008-06-10
The Creatrix Sings
The people here
Remember the time before creation
The Creatrix sits in perfect equipose
Self-fulfilled
Reveling in pure potential
When, running her hands through her radiant gray hair,
A single perfect strand
Exactly the length of her arm
Fell away into the void
Creating the first rift as it fell
As it fell
This one radiant Goddess-hair all space and time dividing
Through the first difference, above and below,
It split the void in two, then it split in two.
One side of the hair turned white, the other black.
The white hair grew longer and longer,
While the black hair became shorter and shorter.
The white hair is still today growing,
And the black still shrinking
As these two hairs now fall through space through rushing winds unknowable
The hair sings the same song the Creatrix sings
But in unimagined harmonies…
=====
DanShaw.com
The people here
Remember the time before creation
The Creatrix sits in perfect equipose
Self-fulfilled
Reveling in pure potential
When, running her hands through her radiant gray hair,
A single perfect strand
Exactly the length of her arm
Fell away into the void
Creating the first rift as it fell
As it fell
This one radiant Goddess-hair all space and time dividing
Through the first difference, above and below,
It split the void in two, then it split in two.
One side of the hair turned white, the other black.
The white hair grew longer and longer,
While the black hair became shorter and shorter.
The white hair is still today growing,
And the black still shrinking
As these two hairs now fall through space through rushing winds unknowable
The hair sings the same song the Creatrix sings
But in unimagined harmonies…
=====
DanShaw.com
2008-06-05
Dr. Everyday Scales Mt. Complexman
I have come for relief from this pain
I can no longer stand
How long have you borne it
Were you born with it?
Vaguely to me it seems
There was a time before
And you did not come to me sooner because...
Then I was less weak
And pain felt slight and muted
And seemed to subside
If I did this or that or an aspirin
But pain did not stop there
As my days progressed pain the shadow grew
What followed then
I became numb
I blamed myself
My habits the things I did and did not do
And I postponed seeing you
And work and play
And wallet got in the way
And now I fear
There is no cure
But I am here
I may not do as you will say
But Doctor please give it a name
And I will pay
Fill in this form
And take this test
We will see how much you weigh
And I will do my best
Does it hurt when I do this
I can give you things we can't pronounce
If we could read Rx anyway
Our time is up
Please see the nurse
I will see you another day
And God will find a way.
================
DanShaw.com
I have come for relief from this pain
I can no longer stand
How long have you borne it
Were you born with it?
Vaguely to me it seems
There was a time before
And you did not come to me sooner because...
Then I was less weak
And pain felt slight and muted
And seemed to subside
If I did this or that or an aspirin
But pain did not stop there
As my days progressed pain the shadow grew
What followed then
I became numb
I blamed myself
My habits the things I did and did not do
And I postponed seeing you
And work and play
And wallet got in the way
And now I fear
There is no cure
But I am here
I may not do as you will say
But Doctor please give it a name
And I will pay
Fill in this form
And take this test
We will see how much you weigh
And I will do my best
Does it hurt when I do this
I can give you things we can't pronounce
If we could read Rx anyway
Our time is up
Please see the nurse
I will see you another day
And God will find a way.
================
DanShaw.com
Subscribe to:
Posts (Atom)