Marketing Style Guide: Choosing & Specifying your Color Palette

Your Style Guide should include your colors, in print, their html codes, and also pantone (and / or other pigments and paints).

Here's and example from my client, Gloria Natalia, Makeovers from the Heart.

glorianatalia.com

Colors

Color Palette

The palette consists of at least one predominant color, a secondary color, and a highlight color.

Predominant: Purple

Secondary: Rose

Tertiary: Teal

Highlight:

Other:

HTML Colors

To specify colors exactly for the web, designers use HTML (“hypertext markup language”) color codes. Printed colors will vary. More info at www.html-color-codes.com

Predominant: Purple 330066

Secondary: Rose CC0000

Tertiary: Teal 003333 / 006666

Highlight:

Other:

Pantone:

Tealish 5440 – 6 *

 
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